Wednesday, December 17, 2008

What an Idea, Sirjee!

The silver lining of the 26/11 Mumbai attacks has been the citizens movement that has taken over. Never has been the political class under so much scrutiny and pressure from the citizenry. Elsewhere, in a strife torn state, Jammu and Kashmir, inspite of all the "boycott the polls" directives from the vested interests, people turn up at over 60% in the polling booths. If anything, this to me is the spirit of democracy in flesh and blood. This is Democracy and the belief in it redeemed. Our politicians are still not the best in standard but you can see political parties edging towards a "developmental agenda" slowly but very surely. The Delhi polls in which the incumbents took the development agenda beat the cahllengers who were honking the anti incumbency. It is a very strong message out there.
In times such as these, a very apt ad campaign is what caught my eyes. "Idea" might not be the best and biggest in telecom circles, but their ad campaign is special. It is special in terms of describing what connectivity and telecommunication can bring to the ordinary folks. Starting from a touchy subject of casteism and riots to empowering education and now empowering democracy. Hats off to the campaign for being able to say things so lucidly. And more importantly create a vision and a dream, which doesnot look to be very far fetched.
In a country which has been so instrumental in taking IT to the world, can we look at Online elections/voting? Can we look at scorecards for every constituency tracking progress versus what had been promised? Can we look at Internet/ telecommunications as a means to build consensus on issues regarding an area, state or the country as a whole?
There are multitude possibilities which can start with democratizing information and accessibility, all empowered by an online medium (IT/ Telecom). When will the time for this come?
But so far, this is to Idea: What an idea, sirjee!

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